ID Number: G00169944



SWOT: ZTE Communication, Mobile Device Business, Worldwide
18 August 2009
 
Anshul Gupta   Oliver Xu  

Gartner examines the strengths, weaknesses and opportunities of ZTE's mobile device division and the threats it faces.





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Table of Contents


    
 Analysis

    
 SWOT Analysis

    
 Strengths

    
 Good Engineering Capabilities and Skilled Staff
    
 Ability to Contain Costs and Compete With Other International Players
    
 Traditional Telecom Equipment Business Is Helping Grow Mobile Device Business
    
 Weaknesses

    
 Low Brand Awareness
    
 Weak at Delivering Innovative and Stylish Mobile Devices
    
 Limited Establishment of Distribution Channels
    
 Organizational Culture Limits Innovation
    
 Opportunities

    
 Growing Third-Generation Device Market
    
 Replacement Sales in Emerging/Developed Markets — Midtier Devices
    
 More Customized Device Requirements From Carriers Because of Network Upgrades
    
 Carriers Are Moving Smartphones More Into the Mass Market
    
 Threats

    
 Change in Distribution Channel From Carriers to Direct to Consumer
    
 Stagnant ULC Segment and Weaker Operator Control in Replacement Segment
    
 Competition From Local Vendors, and Increasing Cost Base in China
    
 Software Gaining Prominence
    
 Implication for Company Being Profiled
    
 Company Overview
    
 Methodology

    
 Recommended Reading


List of Figures


Figure 1. 
 Graphical Representation of SWOT: ZTE Communication, Mobile Device Business, Worldwide
 

Figure 2. 
 SWOT: ZTE Communication, Mobile Device Business, Worldwide
 



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