ID Number: G00170253



Dataquest Insight: Google Voice's Potential Impact on Communications Service Providers
19 August 2009
 
Margaret Schoener  

Google Voice, another of Google's applications in its foray into the communications marketplace, is a wake-up call for incumbent service providers and a potential threat to their traditional voice services revenue. Will Google Voice affect the competitive landscape?




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Pages: 6






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Table of Contents


    
 Analysis

    
 Introduction
    
 Google Voice — Simple Concept/Sophisticated Service
    
 Adoption Challenges
    
 Google Voice Strategic Positioning
    
 Potential Impact on CSPs

    
 History Repeating Itself
    
 Siphon Off Multiservice/High-Value Customers
    
 Changing Customer Perception of the Price/Value Equation
    
 Beating CSPs to Next-Generation Services

    
 Background and Context

    
 The Impact

    
 Conclusion

    
 Recommended Reading




Browse Topics:
 
Communications Services Providers
VoIP
Communications Services Strategies and Positioning
Consumer Internet Applications




This document is published in the following Dataquest Market Insights:
 
Carrier Operations & Strategies Worldwide




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Resource Id: 1139512