ID Number: G00169056



SWOT: Bharti Airtel, India
19 August 2009
 
Neha Gupta   Anshul Gupta   Madhusudan Gupta  

Bharti Airtel, is the biggest communications service provider in India. It had acquired 100 million subscribers by June 2009 and is still growing fast. The company is now looking to expand, not just in India but also internationally.





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Table of Contents


    
 Analysis

    
 SWOT Analysis

    
 Strengths

    
 Massive Economies of Scale from Large Subscriber Base
    
 Strong Brand Name in Consumer Market
    
 Marketing Driven Low-Cost Model
    
 Weaknesses

    
 Lack of International Management Experience
    
 Weaker Position of Fixed-Line Services
    
 Late Start of DTH TV Services
    
 Opportunities

    
 Aggressive Move into the Rural Market
    
 International Investments
    
 Aggressive Bundling across Services
    
 Threats

    
 Increased Competition
    
 Regulatory Risks on MNP
    
 Hyper Growth for Mobile Slows Quicker than Expected
    
 Implication for Company Being Profiled
    
 Company Overview
    
 Methodology

    
 Recommended Reading


List of Tables


Table 1.  
 SWOT Analysis for Bharti Airtel Consumer Services
 

Table 2.  
 Key Data for the Top Three Listed Private Mobile Carriers in India
 

Table 3.  
 Company and Financial Information
 

List of Figures


Figure 1. 
 SWOT Analysis for Bharti Airtel Consumer Services
 



Browse Topics:
 
Wireless Telecommunications Services
Communications Services Providers




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