ID Number: G00167256



Hype Cycle for Analytic Applications, 2009
24 August 2009
 
Gareth Herschel   Jim Davies   Michael Maoz   Andrew Frank   Adam Sarner   Hung LeHong   Thomas Otter   Deborah R Wilson   Bill Gassman   Joanne Galimi   Gale Daikoku   Mim Burt   Richard J. De Lotto   Marc Halpern   Stessa B Cohen   Tim Payne   Charlotte Patrick   Mark A. Beyer   Daniel Sholler   Nigel Rayner   Thilo Koslowski   Andrew White   C. Dwight Klappich   Rita E. Knox   Christian Hestermann   Kimberly Harris-Ferrante   Kristian Steenstrup   Carol Rozwell  

Analytical capability is increasingly packaged as a solution to address specific business issues, rather than created with generic business intelligence tools. Gartner's Hype Cycle for Analytic Applications shows the maturity, adoption rates and benefits of various analytical applications.




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Pages: 57






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Table of Contents


    
 Analysis

    
 What You Need to Know
    
 The Hype Cycle
    
 Key Changes from 2008 to 2009
    
 The Priority Matrix
    
 Off the Hype Cycle
    
 On the Rise

    
 Video Analytics
    
 Supply Base Management
    
 Marketing Mix and Product Portfolio Optimization
    
 Product Portfolio Optimization
    
 Claims Analytics
    
 Embedded Analytics
    
 Emotion Detection
    
 Interaction Analytics
    
 Real-Time Customer Offer Engines
    
 On-Screen Personalized Offers
    
 Entity Resolution and Analysis
    
 At the Peak

    
 Asset Investment Planning Tools
    
 Campaign Optimization
    
 Customer Traffic Management
    
 Store Replenishment Optimization
    
 Care Management Analytics
    
 Audio Mining/Speech Analytics
    
 Content Analytics
    
 Inventory Strategy Optimization
    
 Predictive Campaign Analytics
    
 Real-Time Decisioning
    
 Sliding Into the Trough

    
 Text Analytics
    
 Field Service Workforce Optimization
    
 Product Analytics
    
 Predictive Modeling: Underwriting
    
 Customer Profitability Management
    
 Merchandise and Category Optimization
    
 Spending Analysis
    
 Media Engagement Metrics
    
 Social Network Analysis
    
 Social Media Monitors
    
 Climbing the Slope

    
 Footfall Analysis
    
 Profitability Modeling and Optimization
    
 Unified Price, Promotion and Markdown Optimization
    
 Workforce Analytics
    
 Sales and Operations Planning
    
 Supply Chain Analytics
    
 Behavioral Targeting
    
 Predictive Modeling: Care Management
    
 Web Analytics
    
 Entering the Plateau

    
 Anti-Money-Laundering
    
 Appendixes

    
 Hype Cycle Phases, Benefit Ratings and Maturity Levels

    
 Recommended Reading


List of Tables


Table 1.  
 Hype Cycle Phases
 

Table 2.  
 Benefit Ratings
 

Table 3.  
 Maturity Levels
 

List of Figures


Figure 1. 
 Hype Cycle for Analytic Applications, 2009
 

Figure 2. 
 Priority Matrix for Analytic Applications, 2009
 

Figure 3. 
 Hype Cycle for Analytic Applications, 2008
 



Document History:
 
Hype Cycle for Analytic Applications, 2009
24 August 2009
  
Hype Cycle for Analytic Applications, 2008
3 July 2008
  




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Emerging Technologies
Analytics




© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 1145312