ID Number: G00166374



User Survey Analysis: Corporate Mobile E-Mail (Usage, Influencers and Decision Makers), North America, 2008
24 August 2009
 
Katja Ruud  

Mobile e-mail is commonly used in business, but our survey found that its penetration varies greatly by job function. Our analysis indicates that mobile e-mail providers could grow by forging relationships with a wide range of influencers and targeting offers at smaller groups of decision makers.




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Pages: 19






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Table of Contents


Overview

Key Findings

Recommendations for Providers of Corporate Mobile E-Mail Services

Survey Objective

Respondent Demographics

Mobile E-Mail — "Push" Dominates

More Than a Quarter of Respondents Have a Personal E-Mail Account on the Device That Receives Their Corporate Mobile E-Mail

Penetration of Corporate Mobile E-Mail Varies Greatly by Job Function

Requirements for Mobile E-Mail: There Are Many People With a Lot of Influence

Influence Over Provider Selection Is Distributed Among Stakeholders

Influence Over Final Decisions Is More Centralized

Final Decisions About Corporate Mobile E-Mail Are Taken by CIO or COO

Current and Preferred Providers of Corporate Mobile E-Mail Present a Wide Spectrum

Fragmented E-Mail Implementations by User Groups and Providers Result in Poor Leverage of Pricing Models

Only 23% Expect the Per-User Cost of Mobile E-Mail to Decrease

Over 40% of Respondents Expect Overall Networking Budget to Decrease

Methodology

Definitions




Browse Topics:
 
E-Mail and Calendaring
Mobile Business Applications and Systems




This document is published in the following Dataquest Market Insights:
 
Mobile Communications Worldwide
Telecom Public and Mobile Services Europe
Enterprise Communications Applications Worldwide
Enterprise Network Services Worldwide




© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 1145614