ID Number: G00170167



User Survey Analysis: Technology Is Still Critical to SMB Growth in Today's Challenging Economy
25 August 2009
 
Joslyn Faust  

The results of the 2009 Gartner/Forbes.com SMB Executive Survey demonstrate the importance of technology as a way to grow North American small and midsize businesses, even in a difficult economic environment.




Price: US$1,295.00

Pages: 17






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Table of Contents


    
 Key Findings and Recommendations

    
 Introduction and Survey Objectives

    
 Methodology Statement

    
 Gartner Recommendations Based on Findings

    
 Data Insights

    
 Introduction: IT in the Business
    
 Technology Still Seen as Critical for Business Growth

    
 Recommendations for Technology and Service Providers
    
 SMBs Have a Slightly More Conservative Attitude Toward Technology Than Large Businesses

    
 Recommendations for Technology and Service Providers
    
 The Majority of IT Budgets Have Stayed Stable in 2009 and Are Expected to Rise in 2010

    
 Recommendations for Technology and Service Providers
    
 North American SMBs Are Delaying or Stretching Out Technology

    
 Keeping Technology Longer
    
 Using Technology to Cut Costs
    
 Putting Technology Projects on Hold
    
 Recommendations for Technology and Service Providers
    
 In Order to Grow, North American SMBs Are Focused on Customers, Marketing and Collaboration

    
 Recommendations for Technology and Service Providers

    
 Methodology

    
 Recommended Reading


List of Figures


Figure 1. 
 Technology as a Driver of Growth
 

Figure 2. 
 IT Adoption Profile
 

Figure 3. 
 IT Adoption Profile by Vertical
 

Figure 4. 
 Change in IT Spending by Vertical
 

Figure 5. 
 Change in IT Spending by Vertical
 

Figure 6. 
 Technology Plans in the Current Downturn
 

Figure 7. 
 Technologies to Drive Business Growth
 

Figure 8. 
 Respondent Job Category
 

Figure 9. 
 Respondent Job Category by Company Size
 

Figure 10. 
 Respondent Industry Classification
 

Figure 11. 
 Role in Technology Decisions
 



Browse Topics:
 
IT Spending
Small and Midsize Business Marketplace
Technology, Services and Telecommunications Business Strategies




This document is published in the following Dataquest Market Insights:
 
Small and Medium Businesses Market Strategies




© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 1147012