ID Number: G00169749



Dataquest Insight: CSPs Have an Opportunity to Compete Successfully in the Application Store Marketplace
25 August 2009
 
Charlotte Patrick   Jouni Forsman  

Application store ownership by communications service providers is a hot topic that is attracting global interest. We examine the advantages for CSPs of providing application stores, and the pitfalls.




Price: US$1,295.00

Pages: 20






Browse Topics


Other Options







Contact Gartner





Purchasing this document is fast, easy and secure, but you must be registered with gartner.com so we can track your order. Please select your status from these three choices:
Registration is required to purchase this document.
Or, you can register for gartner.com only.
 You or your organization may already own this document. Register now to find out. Your Gartner Membership Administrator can supply the needed License Key(s).
You will not lose your document during registration.
Sign in here:
Username:

Password:
Forgot your username
or password?







For more information about purchasing this or other documents, contact Gartner at one of the telephone numbers below:
North America:    +1 203-316-3010 7:30 am - 8:00 pm Stamford, CT
Europe:    +44 1784 267770 9:00 am - 5:00 pm London
Asia/Pacific:    +65 6879 2785 9:00 am - 6:00 pm Singapore
Japan:    +81 3 3481 3552 9:00 am - 5:30 pm Tokyo

Table of Contents


    
 Analysis

    
 Introduction
    
 Activity to Date
    
 The Maturation of the Mobile Application Store Landscape

    
 Early and Late Majority Adopters Will Begin to Use Application Stores
    
 Different Strategies May Emerge for Building Developer Communities
    
 Store Owners Will Begin to Balance Quality With Diversity
    
 Application Store Market Will Evolve Toward an Internet Store Ecosystem
    
 What This Means for Players in the Market
    
 CSPs' Likely Success Versus Other Market Players

    
 Device Manufacturers
    
 Device Software Manufacturers
    
 Independent Stores
    
 Direct-to-Consumer Players
    
 What Application Stores Mean for CSPs

    
 CSPs Have Strengths That at Least Match Those of Others in the Market
    
 Exposing Services Will Create Additional Strengths for CSPs
    
 There Seems to Be a Reasonable Revenue Stream for Successful Players
    
 Outsource or Do-It-Yourself?

    
 Background and Context

    
 The Application Store Ecosystem

    
 What Customers Require
    
 What Developers Require

    
 The Impact

    
 How Important Are Application Stores for CSPs?
    
 How Should They Go to Market?

    
 Heavyweight Ecosystem
    
 Lightweight Ecosystem (Variety 1)
    
 Lightweight Ecosystem (Variety 2)

    
 Conclusion

    
 Appendix

    
 Section 1: The Value Proposition of Market Players

    
 Device Manufacturers
    
 Device Software Manufacturers
    
 Independent Stores/Aggregators
    
 Direct-to-Consumer Players
    
 Section 2: Requirements of any Party Wishing to Provide an Application Store
    
 Section 3: CSP Service Exposure to Third Parties

    
 Recommended Reading


List of Tables


Table 1.  
 Apple iPhone Application Store Revenue Streams as of April 2009, Compared With a Future CSP Offering of Significant Size
 

Table 2.  
 Requirements for Each Value Chain Area
 

Table 3.  
 Examples of CSPs' Assets, Their Usefulness to Third Parties and Their Revenue Generation Potential
 

List of Figures


Figure 1. 
 Provision of Services to the Value Chain
 

Figure 2. 
 Value Chain for Application Stores
 



Browse Topics:
 
Communications Services Providers
Online Shopping
Communications Services Strategies and Positioning
Communications Services Marketplace
Mobile Business Applications and Systems




This document is published in the following Dataquest Market Insights:
 
Carrier Operations & Strategies Worldwide




© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 1147713