Business Case Remains Challenging for Retail Digital Signage Projects

ID Number: G00170282

2 September 2009

Gale Daikoku

The recession has caused many retailers to rethink their store-level strategies that affect the customer experience. This research highlights the trends and challenges in building a business case for retail digital signage projects.

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Table of Contents

Analysis

1.0

Overview

2.0

Digital Signage Technology Far From Mature

3.0

Digital Signage Should Support Improving the In-Store Customer Experience

3.1

Interactivity and the In-Store Experience

4.0

Key Components of Retail Digital Signage

5.0

Retail Digital Signage No Longer Just an Advertising Initiative

6.0

Understanding the Benefits and the Measurement Challenge

6.1		The Store as Media Channel: Potential Revenue Opportunity
6.2		Shift in Retailer Marketing Power
6.3		Digital Signage Should Be Part of a Coordinated Marketing Strategy

7.0

Recommendations

Recommended Reading

Financial Justification
Retail Systems
Retail Business Strategies
Digital Signage

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Resource Id: 1161112