Dataquest Insight: Turning Mobile Broadband Growth Into Profit in Western Europe

ID Number: G00170424

3 September 2009

Jessica Ekholm

Driven by plummeting prices and unlimited data caps, broadband adoption has soared in Western Europe. But operators need to turn traffic into revenue to make growth sustainable.

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Pages: 14

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Table of Contents

Analysis

Mobile Broadband Adoption Will Continue to Grow

Data Volumes Are Outpacing Connection Growth

USB Modems Generate Most of the Traffic

Recommendations for Mobile Broadband Providers

Cloud Computing Indirectly Drives Mobile Data Traffic

Recommendations for Mobile Broadband Providers

Providers Must Balance Revenue and Growth

Price per Unit of Data Is Falling Sharply

Average Monthly Access Costs Are Also Declining

Mobile Broadband Is Diluting Overall Mobile Revenue

Assessing the Revenue Opportunity

Recommendations for Mobile Broadband Providers

Learning From Successful Mobile Broadband Operators

		Aggressive Strategies Capture Market Share
		But Aggressive Strategies Have Side Effects

Background and Context

State of Play in the Western European Mobile Broadband Market

The Impact

Creating a Sustainable Future for Mobile Broadband Revenue

Clear Assessment Must Precede Strategy Development

Providers Will Need New Mobile Broadband Strategies

Suggestions for Longer-Term Strategies

		Increase Network Speed and Coverage
		Increase Users' Ability to Roam With Confidence
		Include Wi-Fi Access
		Tap Into the Next Generation's Need for Internet Access
		Introduce Mobile Dashboard Advertising

Conclusion

Recommended Reading

List of Tables

	Table 1.	Western Europe: Total Mobile Connections and Total Removable Card/Modem Sales, 2008-2013

	Table 2.	Total Mobile Broadband Connections, Western Europe, 2008 (Thousands)

List of Figures

	Figure 1.	Mobile Broadband Connections as a Percentage of all Broadband Connections, Austria, 2006-2008

	Figure 2.	Estimated Average Price per GB for Mobile Broadband Access, 2007 and 2008

Wireless Broadband Services
Managing Customers and Markets
Communications Services Strategies and Positioning

Mobile Communications Worldwide
Telecom Public and Mobile Services Europe
Telecom Strategies and Directions Worldwide
Consumer Services Worldwide

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Resource Id: 1162612