Using Social Networking and Personalization to Transform Your Payment Card Market Approach

ID Number: G00170074

9 September 2009

Alistair Newton Kristin R. Moyer

Social networking and personalization put product definition and rewards in the hands of consumers, and provide a new distribution model, based on trust, for card issuers.

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Table of Contents

Analysis

1.0

Introduction

2.0

Analysis

2.1

Personalization Will Drive a New Market Scenario

2.2

Social Networking Enables a Transformation in Card Issuing; Influencers Define Products and Service

2.3

Benefits and Challenges

2.4

Technology Required to Support Personal Affinity Groups as a Distribution Channel

2.4.1		Product Factory Portal and Gallery
2.4.2		Widgets
2.4.3		Risk and Profitability Calculator
2.4.4		Business Process Management
2.4.5		Intelligent Connectivity — Including Multichannel Integration
2.4.6		Retail Payment Portfolio Management

3.0

Conclusions

4.0

Recommendations

List of Figures

	Figure 1.	Individual-Defined Groups and Products

Personalization
Payments
Banking Business Strategies
Social Computing and Social Networking

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Resource Id: 1173212