Hype Cycle for E-Commerce, 2009

ID Number: G00170992

11 September 2009

Gene Alvarez Adam Sarner Norbert J. Scholz William Clark Yefim V. Natis David Mitchell Smith Gene Phifer Benoit J. Lheureux Paolo Malinverno Johan Jacobs Jeffrey Mann Mike McGuire Van L. Baker Hung LeHong Anne Lapkin Bill Gassman Whit Andrews Michael J. King Jim Davies Pete Basiliere Andrew Frank John Radcliffe Deborah R Wilson Nikos Drakos David Gootzit Ted Chamberlin Richard J. De Lotto Lydia Leong Michael Maoz Michael Dunne Andrew White Stephen Forte Allen Weiner Rita E. Knox Gareth Herschel

This Hype Cycle will help enterprises evaluate the suitability of an exploding number of e-commerce capabilities -- both long-established and emerging technologies -- and understand their business value.

Price: US$1,995.00

Pages: 99

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Table of Contents

Analysis

What You Need to Know

The Hype Cycle

		E-Commerce Foundational Components
		Web Customer Experience
		Marketing
		Sales
		Service
		New to the Hype Cycle

The Priority Matrix

Off The Hype Cycle

On the Rise

		Context Delivery Architecture
		Context-Enriched Services
		Online Advertising Data Exchanges
		Open-Source E-Commerce Software
		Persona Management
		Rich Information Visualization
		Transactional Ad Units
		Customer-Centric Web Strategies
		E-Invoicing
		Campaign Management SaaS
		Social Networks for Sales
		Customer Interaction Hub
		Social CRM: Community Marketing

At the Peak

		Business Process Networks
		Campaign Optimization
		Cloud/Web Platforms
		Master Data Management for Multicommerce
		Web 3.0
		B2B Integration Outsourcing
		Mobile Consumer Application Platforms
		Social CRM: Customer Service
		Loyalty Marketing
		Retail B2C Mobile Commerce
		E-Commerce on Demand
		Electronic Payment Fraud Management Applications
		Consumer Web Mashups
		Content Analytics
		Enterprise Feedback Management
		Predictive Campaign Analytics
		Microblogging
		Multichannel Campaign Management
		Social Tools for Retail Websites
		Virtual Environments for Consumer Sales

Sliding Into the Trough

		Web-to-Print Applications
		Event-Triggered Marketing
		Insurance Self-Service Portals
		Master Data Management of Product Data
		Social Search
		Master Data Management of Customer Data
		Retail E-Commerce Usability and Conversion Analytics
		Customer Profitability Management
		Online Video
		Consumer-Generated Media
		Distributed Order Management
		Virtual Assistants
		Really Simple Syndication for Marketing
		Consumer Content Creation Tools
		E-Service Suites
		Online Supplier Directories
		Web 2.0
		Consumer Digital Rights Management
		E-Commerce Web 2.0 Sales Tools
		E-Mail Marketing
		Preference-Driven Personalization

Climbing the Slope

		Content Delivery Networks
		E-Marketing
		Wikis
		Knowledge Management for Customer Self-Service
		Electronic Bill Presentment and Payment for Telecom Providers
		Integration as a Service
		Campaign Segmentation
		Secure Web Stores
		Enterprise Portals
		Sales Order Management
		Web Analytics
		Web and Application Hosting

Entering the Plateau

		Loyalty Programs
		Podcasting
		Sales Configuration
		Blogs

Appendixes

Hype Cycle Phases, Benefit Ratings and Maturity Levels

Recommended Reading

List of Tables

	Table 1.	Hype Cycle Phases

	Table 2.	Benefit Ratings

	Table 3.	Maturity Levels

List of Figures

	Figure 1.	Hype Cycle for E-Commerce, 2009

	Figure 2.	Priority Matrix for E-Commerce, 2009

	Figure 3.	Hype Cycle for E-Commerce, 2008

Hype Cycle for E-Commerce, 2009
11 September 2009

Hype Cycle for E-Commerce, 2008
4 August 2008

Hype Cycle for E-Commerce, 2007
11 July 2007

Sell-Side E-Commerce

© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Resource Id: 1176912