ID Number: G00170588




Survey of Retailer Use of Software as a Service
15 September 2009
 
Mim Burt  

When retail CIOs are being challenged to do "more for less," SaaS presents an attractive option for modernizing the IT agenda, particularly in areas such as CRM, supply chain management, procurement, merchandising, and pricing and promotions.








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Table of Contents



    
Analysis

1.0
    
Methodology
2.0
    
Retailer Use of SaaS

2.1
    
Key Take-Away: 47% of Retailers Surveyed Had No Plans to Implement SaaS
2.2
    
Barriers to SaaS Adoption
2.3
    
Key Take-Away: CRM Leads the Way for SaaS

2.3.1
    
CRM Was the Top-Targeted Process, Picked by 68% of Retailers
2.3.2
    
Supply Chain and Procurement Was Picked by 57% of Retailers, Making It the Second-Most-Targeted Process
2.3.3
    
Merchandising, Pricing and Promotions Was the Third-Most-Targeted Process, Picked by 39% of Retailers
2.3.4
    
Multichannel Order Management and Fulfillment
2.3.5
    
In-Store Processes Are Among the Least Picked for SaaS Treatment
2.3.6
    
SaaS a Tiny Component of ERP
2.4
    
Key Take-Away: Reducing or Deferring Capital Costs Was the No. 1 Benefit Retailers Expected When Implementing SaaS

2.4.1
    
Cost Reduction Is Top Concern
2.4.2
    
Further Down the List: Looking at Sales Benefits
2.5
    
Key Take-Away: Retailers Fulfilled Best on "Ability to Respond Better to Process Changes"

2.5.1
    
Process Changes Most Fulfilled by SaaS, Followed by Market Changes
2.5.2
    
"Extending Lifetime of Legacy Applications" Was No. 3
2.5.3
    
Retailers Scored Cost Reduction Fulfillment Low
2.5.4
    
Labor Cost Reductions Fared Better Than Capital or Maintenance Costs
3.0
    
Recommendations

    
Recommended Reading


List of Figures



Figure 1. 
Retailer Plans for Implementation of SaaS
 

Figure 2. 
Processes Targeted for Current and Future SaaS Implementations
 

Figure 3. 
Benefits Expected When Implementing SaaS
 

Figure 4. 
Extent to Which Expectations Were Fulfilled
 



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Resource Id: 1179617