ID Number: G00170802



Dataquest Insight: How to Sell Semiconductors to Sony, 2009
17 September 2009
 
Masatsune Yamaji  

Sony is one of the world's leading consumer electronics manufacturers. In 2008, Sony selected semiconductors worth $8.9 billion for its equipment designs, so it offers huge opportunities to semiconductor vendors. This document describes how to seize them.




Price: US$1,295.00

Pages: 13






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Table of Contents


    
 Analysis

    
 Overview of Sony as a User of Semiconductors
    
 Sony's Significant Device Segments
    
 Sony's Significant Application Segments
    
 Sony's Regional Business Opportunities

    
 Design-Win Activities
    
 Procurement Support
    
 Sony's Important Facilities for Design-win Activities
    
 Competition With Sony's Captive Semiconductor Business

    
 Background and Context

    
 The Impact

    
 Conclusion

    
 Recommended Reading


List of Tables


Table 1.  
 Sony's Main Design Facilities in 2008
 

Table 2.  
 Business Models of Electronic Equipment Manufacturers
 

List of Figures


Figure 1. 
 Sony's Design TAM by Device Segment, 2008
 

Figure 2. 
 Sony's Design TAM by Application Segment, 2008
 

Figure 3. 
 Sony's Purchasing TAM by Region, With Percentage Outsourced, 2008
 

Figure 4. 
 Sony's Design TAM by Facility, 2008
 



Browse Topics:
 
Consumer Electronics
Semiconductor Design
Manufacturing of Semiconductors
Sales Strategies




This document is published in the following Dataquest Market Insights:
 
Semiconductor Applications Worldwide




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Resource Id: 1181816