ID Number: G00171147



Recommendation Technologies: Navigating a Fragmented Media Universe
29 September 2009
 
Mike McGuire   Adam Daum   Andrew Frank  

Search, discovery and recommendation engines designed to increase engagement, and drive content transactions across multiple screens are evolving to meet market needs.





*
Unavailable for individual purchase
For information on how to gain access to this and other documents,
click here.








Browse Topics


Other Options







Contact Gartner




For information on how to gain access to this and other documents, click here.
 You or your organization may already own this document. Register now to find out. Your Gartner Membership Administrator can supply the needed License Key(s).
You will not lose your document during registration.
Sign in here:
Username:

Password:
Forgot your username
or password?








This document is not available as part of your current Gartner subscription. For pricing and availability of the full document, please contact your Gartner account representative. Your account representative can also give you more information about your current subscription and other access options that may be available to you. If you do not have a Gartner account representative, call +1 203 316 1200 for assistance.

Table of Contents


    
 Analysis

1.0
    
 Navigating Nonlinear Content Ecosystems: Search, Discovery and Recommendations
2.0
    
 Content Experiences and the Role of Discovery and Recommendation Systems
3.0
    
 Essential Elements of Recommendation Systems

3.1
    
 Four Data Sources on Which Recommendation Solutions Draw

3.1.1
    
 Explicit Metadata
3.1.2
    
 Content Analysis
3.1.3
    
 Personal Profiling

3.1.3.1
    
 Usage History
3.1.3.2
    
 Explicit Ratings
3.1.3.3
    
 Explicit Profile Disclosures
3.1.4
    
 Social Data

3.1.4.1
    
 Collaborative Filtering
3.1.4.2
    
 Social Graph Filtering
3.2
    
 The Identity Management and Implementation Design Challenges

3.2.1
    
 User Experience Design and Implementation Challenges
3.3
    
 Sample Vendors and Target Markets

3.3.1
    
 Music Service Providers
3.3.2
    
 TV and Online Video Service Providers
3.3.3
    
 Movie Service Providers
4.0
    
 Low Consumer Awareness and Usage
5.0
    
 Vendor Space and Market Taking Shape in 2009
6.0
    
 Conclusion

    
 Recommended Reading


List of Figures


Figure 1. 
 Three Pillars of Content Acquisition and Their Relationship to Online Ecosystems
 

Figure 2. 
 Prompts to Search for Online Audio Content (U.S. Online Consumers)
 

Figure 3. 
 Postsearch Behavior for Video Content (U.S. Online Consumers)
 



Browse Topics:
 
Media Business Strategies
Consumer-Facing Search
Social Computing and Social Networking
Media Industry Systems




© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 1192214