Social Networking for Commercial Banking: An Opportunity and a Challenge for Banks

ID Number: G00170492

29 September 2009

Douglas McKibben

While social networking, online chat, mobile banking and bank blogs have gained traction with some customers of commercial banks, nonusers have particularly low interest. This suggests that the value proposition is neither appreciated nor well understood by this group.

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Table of Contents

Analysis

1.0		Introduction
2.0		Current Use of Social Media Tools By Country
3.0		Adoption of Bank Social Media Tools Is Linked to the Use of Bank-Supplied Online Banking Applications
4.0		The Market Potential for Bank Social Media Tools
5.0		Business Value Will Drive Adoption
6.0		Recommendations

Recommended Reading

List of Tables

	Table 1.	Percentage of Respondents (by Country) Using Selected Network and Communication Tools to Manage Their Businesses

	Table 2.	Percentage of Respondents (by Company Size) Using Selected Network and Communication Tools to Manage Their Businesses

	Table 3.	Percentage of Nonusers of the Selected Tools (by Country) That Have No Interest in Using the Selected Tools to Manage Their Businesses

List of Figures

	Figure 1.	Interest Levels of Respondents Not Using Selected Network and Communication Tools to Manage Their Businesses

Banking Business Strategies
Mobile Banking
Social Computing and Social Networking

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Resource Id: 1192413