ID Number: G00170884



SWOT: Samsung Electronics Printing Division, Worldwide
5 October 2009
 
SJ Chae   Cecile Drew   Federico De Silva  

This SWOT analysis examines the strengths, weaknesses, opportunities and threats of Samsung Electronics' printing division. The company is significantly investing in its printing division in an effort to become the No. 1 printer manufacturer.





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Table of Contents


    
 Analysis

    
 SWOT Analysis

    
 Strengths

    
 Strong Consumer Brand Recognition
    
 Deep Financial Pockets
    
 End-to-End Control of Its Supply Chain
    
 Strong Range of Entry-Level Devices for SMBs and Emerging Countries
    
 OEM Partnerships
    
 Weaknesses

    
 No A3 MFPs Outside of South Korea
    
 Limited Range of Smart MFPs
    
 Classic Hardware-Centric Business Model
    
 Rigid Corporate Culture
    
 Opportunities

    
 Huge SMB Market
    
 Growing Importance of Emerging Countries
    
 Organizations' Preference for A4 Page MFPs
    
 Increasing Number of Organizations Seeking to Better Manage Their Printing Fleets
    
 Threats

    
 Increasing Number of Copier Vendors Offering A4 Devices
    
 Declining Page Volume
    
 Organizations' Needs for Balanced Deployment 
    
 Implications for Company Being Profiled
    
 Company Overview
    
 Methodology
    
 Definitions

    
 Smart MFP
    
 Managed Print Services

    
 Recommended Reading


List of Tables


Table 1.  
 Key Facts of Samsung Electronics
 

List of Figures


Figure 1. 
 Graphical Representation of SWOT for Samsung Electronics Printing Division, Worldwide
 

Figure 2. 
 SWOT for Samsung Electronics Printing Division, Worldwide
 

Figure 3. 
 Samsung Electronics Page Printer and MFP Sales by Printing Speed Segment
 

Figure 4. 
 Samsung's Unit Market Shares of Worldwide Page Printer, Copier and MFP Monochrome Sales, 1H09
 

Figure 5. 
 Samsung's Unit Market Shares of Worldwide Page Printer, Copier and MFP Color Sales, 1H09
 

Figure 6. 
 Samsung Printer and MFP End-User Spending (in U.S. Dollars) by Region
 



Browse Topics:
 
Printers
Color Printers
Monochrome Printers
Page Printers
Multifunction Peripherals
Print Services




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Resource Id: 1199213