ID Number: G00170655



SWOT: Dell, PCs, Worldwide
8 October 2009
 
Mikako Kitagawa   Ranjit Atwal   C.G. Lee  

This research analyzes the strengths, weaknesses, opportunities and threats of Dell's PC business on a worldwide level. Dell, the No. 2 global PC supplier, faces challenges as it aims to both become the No. 1 PC supplier and retain its profit margin.





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Table of Contents


    
 Analysis

    
 SWOT Analysis

    
 Strengths

    
 Strong Brand Recognition
    
 Leading Position in Professional Segments
    
 Good Service and Support for Global Enterprise Customers
    
 Efficient Supply Chain and Manufacturing Operations for BTO PCs
    
 Broad Product and Service Offerings (Albeit Limited in Certain Regions)
    
 Weaknesses

    
 Lack of Experience With Low-Cost/High-Volume Manufacturing Model
    
 Slow Transformation Process
    
 Inconsistent Indirect Channel Execution
    
 High Dependence on Professional Market
    
 U.S.-Centric Business Model
    
 Weak Presence in Consumer Markets
    
 Opportunities

    
 Penetrating Enterprise Market in Emerging Regions
    
 Further Development of SMB Market
    
 Adopting New Client-Computing Models: Alternative Delivery
    
 BTO PC as "Premium Offering"
    
 Establish Better Brand Recognition in Consumer Market
    
 Threats

    
 Revitalizing HP and Acer Business Products
    
 Cloud Computing and Virtualization (Shifts Focus Away From PCs)
    
 Organizations Do Not Want to Own PCs
    
 Competition From Non-PC Vendors Offering Solutions
    
 Further Consolidation Among Other Vendors
    
 Failure to Find New Market Differentiation
    
 Implications for Dell's PC Business
    
 Company Overview

    
 Key Facts
    
 Company Description
    
 Financial Performance
    
 Methodology

    
 Recommended Reading


List of Figures


Figure 1. 
 Graphical Representation of SWOT for Dell's PC Business
 

Figure 2. 
 SWOT: Dell, PCs, Worldwide
 

Figure 3. 
 Dell's Annual Revenue and Net Income
 

Figure 4. 
 Dell's Revenue by Market, FY09
 

Figure 5. 
 Dell's Revenue by Product, FY09
 



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Resource Id: 1201428