ID Number: G00171168



Use a Gartner Governance Model to More Safely Empower Grassroots Social Media Efforts
9 October 2009
 
Anthony Bradley  

Simply providing access to social technologies, with the hope of energizing grassroots efforts, most often results in failure. This research provides a decision model to help IT organizations determine when a bottom-up or top-down approach to a social media solution is more prudent.




Price: US$495.00

Pages: 10






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Table of Contents


    
 Analysis

1.0
    
 The Need for an Overall Approach

1.1
    
 "Provide and Pray" Worst Practice Is Prevalent
1.2
    
 Enterprise IT Departments Need to Take Action
2.0
    
 "Two Camps" on the Best Approach to Social Media Success

2.1
    
 Emergence Purists
2.2
    
 Purpose Proponents
2.3
    
 Both Approaches Have Pros and Cons
3.0
    
 The Balanced No, Go and Grow Decision Model Approach to Social Media Solutions

3.1
    
 The No Phase
3.2
    
 The Go Phase
3.3
    
 The Grow Phase
3.4
    
 The Road Map and Portfolio
4.0
    
 Governance

4.1
    
 Formality and Culture
4.2
    
 Enforcement
5.0
    
 What You Need to Know

    
 Recommended Reading


List of Figures


Figure 1. 
 Gartner's No, Go and Grow Decision Model for Social Media Solutions
 



Browse Topics:
 
IT Strategic Planning
Emerging Technology Management
IT Governance
Application Governance
Social Computing and Social Networking




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Resource Id: 1203915