The data cited in this report came from a survey on the adoption and use of data quality tools, which was conducted in early 2009 as part of the process to update Gartner's "Magic Quadrant for Data Quality Tools." The Web-based survey included 206 organizations that use software from the technology providers included in the Magic Quadrant. They answered a set of questions about how they use the tools, their level of satisfaction with various aspects of the tools' functionality and their relationships with the technology providers. The organizations represent a mix of industries in countries across North America, Europe and Asia/Pacific. All respondents were made aware that their answers would be treated as anonymous.