ID Number: G00171121



How Enterprises Can Tap Into Informal External Entities Beyond Their Direct Control
2 November 2009
 
Tom Austin  

The rules for exploiting IT continue to change as the role of IT expands. IT-savvy organizations are tapping into the "collective" of informal external entities to add value for market intelligence gathering, positioning, promotion, sales, logistics, supply chain, HR and other purposes.




Price: US$495.00

Pages: 8






Browse Topics


Other Options







Contact Gartner





Purchasing this document is fast, easy and secure, but you must be registered with gartner.com so we can track your order. Please select your status from these three choices:
Registration is required to purchase this document.
Or, you can register for gartner.com only.
 You or your organization may already own this document. Register now to find out. Your Gartner Membership Administrator can supply the needed License Key(s).
You will not lose your document during registration.
Sign in here:
Username:

Password:
Forgot your username
or password?







For more information about purchasing this or other documents, contact Gartner at one of the telephone numbers below:
North America:    +1 203-316-3010 7:30 am - 8:00 pm Stamford, CT
Europe:    +44 1784 267770 9:00 am - 5:00 pm London
Asia/Pacific:    +65 6879 2785 9:00 am - 6:00 pm Singapore
Japan:    +81 3 3481 3552 9:00 am - 5:30 pm Tokyo

Table of Contents


    
 Analysis

1.0
    
 Introduction
2.0
    
 Background

2.1
    
 The role of IT continues to evolve
2.2
    
 Just as the Earth is not at the center of the universe, the enterprise is not at the center of your business
3.0
    
 Opportunity Spaces
4.0
    
 Guidelines

4.1
    
 Strategy Setting

4.1.1
    
 Include non-Web avenues to the collective
4.1.2
    
 From the start, integrate experts on social process, legal, regulatory and security policy issues
4.1.3
    
 Assume your employees are part of the collective
4.1.4
    
 Arm's-length communities are powerful
4.1.5
    
 Pursue many small projects that evolve iteratively
4.2
    
 Planning

4.2.1
    
 This is a messy process — get used to it
4.2.2
    
 Dealing with the collective is hard work — there is no "magic bullet"
4.2.3
    
 Enterprise engagement is crucial
4.2.4
    
 Broad leadership engagement is critical
4.3
    
 Operations

4.3.1
    
 Intelligence gathering on the collective is critical
4.3.2
    
 Do not build your own community from scratch
4.3.3
    
 Be honest and open. If you cheat, it will be discovered
4.3.4
    
 Be responsive
4.3.5
    
 Governance should be in the hands of the community

    
 Recommended Reading




Browse Topics:
 
Social Software
Feedback Management
Pattern-Based Strategy




© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 1217790