Hype Cycle for Consumer Goods, 2010 | 1409917

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ID Number: G00205253

This research is provided for historical perspective;
portions of this document may not reflect current conditions.

Hype Cycle for Consumer Goods, 2010

26 July 2010

With limited budget for technology investments, consumer goods manufacturers are looking to optimize promotional spending, ensure execution and product availability at the retail level, and better predict uncertain consumer demand. This will yield quantifiable benefits in the short and long term.

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Table of Contents

Contents

Analysis
- What You Need to Know
- The Hype Cycle
- The Priority Matrix
- Off the Hype Cycle
- On the Rise
  - Retail Execution Optimization
  - Digital Couponing
  - Intelligent Image Interpretation
  - In-Store Monitoring
  - Promotion Execution Monitoring
  - Assortment and Space Optimization
  - Climate-Driven Forecasting
  - Marketing Mix Modeling
  - Track and Trace
- At the Peak
  - Demand Signal Management
  - Master Data Management
- Sliding Into the Trough
  - Trade Promotion Optimization
  - Partner Relationship Management
  - Inventory Strategy Optimization
  - PLM for Packaged Food, Beverages and Personal Care Products
  - Trade Promotion Management (C&SI)
- Climbing the Slope
  - PLM for Apparel, Footwear and Accessories
  - Category Management
  - Sales and Operations Planning
  - PLM for Durable Consumer Goods
  - Business Consulting Services
- Entering the Plateau
  - Retail Execution and Monitoring
  - Trade Promotion Management
- Appendixes
  - Hype Cycle Phases, Benefit Ratings and Maturity Levels
Recommended Reading

Tables

Table 1.

Hype Cycle Phases

Table 2.

Benefit Ratings

Table 3.

Maturity Levels

Figures

Figure 1.

Hype Cycle for Consumer Goods, 2010

Figure 2.

Priority Matrix for Consumer Goods, 2010

Figure 3.

Hype Cycle for Consumer Goods, 2009

Hype Cycle for Consumer Goods, 2012
24 July 2012

Hype Cycle for Consumer Goods, 2011
25 July 2011

Hype Cycle for Consumer Goods, 2010
26 July 2010

Hype Cycle for Consumer Goods, 2009
20 July 2009

Hype Cycle for Consumer Goods, 2008
9 July 2008

Hype Cycle for Consumer Goods, 2007
13 July 2007

Hype Cycle for Consumer Goods, 2006
30 June 2006

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Resource Id: 1409917