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Report Highlight for Market Insight: Analyzing the Business Opportunity for IT Vendors for SaaS in the Japanese SMB Market
5 January 2011
 
Hiroyuki Katayama   Joslyn Faust  

While the market potential of software as a service in the Japanese small or midsize business market is large, demand and adoption is quite modest. Technology providers should understand the unique dynamics of the Japanese SMB market to tailor SaaS offerings and marketing techniques to it.








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Table of Contents

The following is the complete table of contents for the above-referenced main report:

  • Analysis
    • "ASP" Is a More Recognized Term in Japan Than "SaaS"
    • Data Security Concern Is a Large Inhibitor of SaaS Deployment
    • Japanese SMBs Still Have a Strong Tendency Toward Application Customization, Although Users Intend to Expand SaaS Deployment
    • Barriers to Entry Exist for Technology Providers Entering the Japanese SMB SaaS Market
    • Seminars and Articles Are the Most Effective Methods of Raising SaaS Awareness
  • Background and Context
  • The Impact
  • Conclusion
    • Appendix: Outline of the Survey Conducted in Japan in 2010
  • Recommended Reading

List of Tables

  • Table 1. The Number of Companies in Japan (Excluding Public Organizations), as of October 2006
  • Table 2. Worries Largely Reduced Since June 2008 Survey Among Those Against Application Service Provider/Software-as-a-Service Deployment
  • Table 3. Industries of the Respondent Companies
  • Table 4. Number of Employees in the Respondent Companies

List of Figures

  • Figure 1. Awareness and Deployment of Software as a Service in Japan
  • Figure 2. Awareness and Deployment of the Application Service Provider and Software-as-a-Service Model in Japan
  • Figure 3. Users' Worries About Application Service Provider/Software-as-a-Service Deployment (Multiple Choices)
  • Figure 4. Portfolio of Applications Based on Functions: Averaged Percentages
  • Figure 5. Information Resources Used When Making a Technology Acquisition Decision (Multiple Choices Allowed)



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Resource Id: 1513014