Socially-driven processes are disrupting traditional approaches to business. Social techniques and tools allow people to connect and interact with unprecedented speed and ease as business gets social.
Social initiatives pervade the enterprise; they are becoming part of every operational activity. Participants in these social interactions may include employees, business partners, customers, prospects and other members of the social Web. Social media can improve collaboration, spur creativity and facilitate decision making. These benefits can lead to increased sales, better customer service, more effective business processes and many other advantages, depending on where the enterprise chooses to engage.
However, social business also brings challenges:
Gartner publishes research that will help CIOs, IT leaders as well as other business and technical professionals to develop an enterprise strategy for social business and to address the challenges they will face in executing this strategy.
Source: Gartner (July 2011)
Successful social business initiatives require a specific purpose tightly coupled to a meaningful business goal. Enterprises also need techniques for overcoming these hurdles:
Enterprises use social media all over the globe. However, the manifestations of social business vary, depending on:
Vendors are rushing to fulfill the needs of the social business market. However, it is not homogeneous, with many competitors and very different products. To distinguish between them, look at the purpose and target audience:
Concepts Defined: Identify the impact of social business on existing processes, organizational structures, and customer and partner relationships. Confront issues such as governance, metrics and operational resilience in the face of change.
Implications and Scenarios: Determine where social interactions can create new business value for all constituencies. Explore how market dynamics and industry variations apply to your social media blueprint. Ascertain your ability to respond to disruption.
Technologies and Vendors: Examine the impact of disruptive trends such as the social Web, mobile technology, context-aware computing and cloud computing on the enterprise's architecture, deployment approach and vendor relationships.
This is part of an in-depth collection of research. See the collection:
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