ID Number: G00214467



Root Document: Converging Communication, Collaboration, Content, and Social
21 July 2011
 
Craig Roth  

Communication, collaboration, content management, and social software are fundamentally important to organizational productivity and responsiveness. They gain additional power when used synergistically. However, enterprises are struggling with how to converge these systems in a way that makes them more responsive to user needs. This root document provides market context and describes the long-term trends and projections.





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Table of Contents

Contents
  • Summary of Findings
  • Analysis
    • 3CS Software in Context
      • Communication
      • Collaboration
      • Content
      • Social
      • Context
      • 3CS Is Complementary
      • Multiple Dimensions of 3CS
    • Current 3CS Chaos
    • Trends: The Potential for Compelling Convergence
      • Improving Economics
      • Emerging Requirements and Challenges: Carrot and Stick
      • Virtually Unified Content
      • RESTful Services and Superplatform Alignment
      • Changing Nature of Content
      • People-Centered Computing
      • Wireless Operation Is Assumed
      • 3CS Goes Mobile
      • Rapidly Evolving User Skills, Etiquette, and Incentive Systems
      • Cloud-Service Delivery Model for 3CS Creates New Choices
      • More Needles, Exponentially More Haystacks
    • Projections
      • Rich Media Communications Encourage Collaboration
      • Shift to Service Delivery Over Raw Capabilities
      • The Mobile Ecosystem Becomes Increasingly Unified
      • 3CS Market Dynamics: Category Consolidation and Collisions
      • Cloud 3CS: Externalization and Consumerization Lead to Optimization
      • Selectively Fertile Ground for Free and Open Source Software/Services
      • Breaking the Bonds
  • Recommendations
    • Collaborate to Create a Comprehensive Strategy
    • Inventory Current Systems
    • Build a 3CS Service Catalog Based on a Demand Management Process
    • Examine Culture and Explore Opportunities to Influence It
    • Embrace Consumerization
  • The Details
    • Causes of 3CS Complexity and Chaos
      • Costly, Complex, and Closed Enterprise-Oriented Infrastructure Products
      • Artificial, Arbitrary, and Counterproductive Boundaries
      • "Good Enough" Alternatives
      • Divisive Mobile Devices and Networks
      • Ineffective Etiquette and Incentive Systems
  • Recommended Reading
Figures
Figure 1.
3CS Architectural Model
Figure 2.
Picking the Wrong Mode
Figure 3.
A Multidimensional Approach to 3CS
Figure 4.
Paragraphs Owned by One Document, Which Is Owned by One Application, Which Exists on One PC
Figure 5.
Early Communication, Collaboration, and Content Product Categories




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Resource Id: 1749226