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Applying Pace Layering to E-Commerce Processes and Applications
21 July 2011
 
Gene Alvarez  

Use Gartner's Pace-Layered Application Strategy to continually assess your organization's e-commerce capabilities, investments and strategies. Because the model is flexible, it is particularly adaptable to changes in the e-commerce market and the technological advances that drive user expectations.





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Table of Contents

Contents
  • Analysis
    • Introduction: The Scope of E-Commerce
      • Context-Aware Mobile Applications Spark E-Commerce Evolution
    • What Is Pace Layering?
    • What Is Connective Tissue?
    • E-Commerce Applications
      • Basic E-Commerce Components
      • Web Customer Experience
      • Marketing
      • Sales
      • Service
      • Mobile
      • Social CRM
    • Classifying E-Commerce Applications to the Right Pace Layer
      • Questions to Identify of Systems of Innovation
      • Questions to Identify Systems of Differentiation
      • Questions to Identify Systems of Record
    • Applying Pace Layering to E-Commerce
      • Retail Industry (B2C)
      • Publishing Industry (B2B) — Current and Future
    • Recommendations for E-Commerce Pace Layers
      • Guidance for Systems of Innovation
      • Guidance for Systems of Differentiation
      • Guidance for Systems of Record
    • Applications Frequently Migrate Between Layers
    • New Applications Should Be Classified at the Point of Conception
    • Conclusion
Figures
Figure 1.
Application Pace Layers
Figure 2.
E-Commerce Retail Pace Layers
Figure 3.
E-Commerce Example: Publishing Industry, Current
Figure 4.
E-Commerce Example: Publishing Industry, Future
Figure 5.
Recommendations for Layers: E-Commerce




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Resource Id: 1749814