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Market Insight: Opportunities Await in the Consumer Social Ecosystem
1 September 2011
 
Michael Gartenberg   Brian Blau  

As consumers flock to social networks, platforms have expanded to support additional content, applications and services. Platform providers and device vendors alike can reap the rewards, benefiting from the monetization of social games and the move to mobile technology.




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Pages: 12











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Table of Contents

Contents
  • Analysis
    • Consumer Technologies Are the Enablers of the Consumer Social Experience
    • When It Comes to Consumer Social Experiences, Success Breeds Success
    • Social Games Are Not Just for Traditional Gamers
    • What Happens on Social Networks Doesn't Stay on Social Networks
    • The Intersection of Mobile and Social Networks Takes the Consumer Social Ecosystem and Makes It Portable
  • Background and Context
    • Conversations Are at the Core of the Consumer Social Ecosystem
  • The Impact
    • Analytics Is the Key to Understanding the Consumer Social Ecosystem
  • Conclusion
    • Real Time Isn't Fast Enough
  • Recommended Reading
Figures
Figure 1.
Consumer Technologies Are Social Enablers
Figure 2.
The Positive Social Feedback Loop — Success Breeds Success
Figure 3.
Social Games Drive Social Engagement and Create a Larger Market Segment
Figure 4.
Portable Social Networks Have Four Key Attributes
Figure 5.
How the Combination of the Four Aspects of Portable Social Networks Has Resulted in the Creation of New Services
Figure 6.
The Consumer Social Ecosystem Is Defined by Conversations at the Core




This document is published in the following Dataquest Market Insights:
 
Consumer Services Worldwide




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Resource Id: 1780814