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Predicts 2012: Marketers Must Adapt, Differentiate and Innovate in Social CRM, SaaS and IMM
10 November 2011
 
Adam Sarner   Kimberly Collins   Chris Fletcher  

In 2011, marketing technology investment increased in digital and social, and demand increased in rationalizing, integrating and accessing multiple marketing processes and technologies. Our 2012 predictions focus on social CRM.





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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • Strategic Planning Assumptions
    • A Look Back




Document History:
 
Predicts 2013: Marketing Technology Investments Continue to Increase and Expand Into New Areas
16 November 2012
  
Predicts 2012: Marketers Must Adapt, Differentiate and Innovate in Social CRM, SaaS and IMM
10 November 2011
  




© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 1845822