ID Number: G00225029



The Post-2.0 Era: Social in the Context of My Work
27 December 2011
 
Larry Cannell  

The appearance of Web 2.0, and later Enterprise 2.0, triggered a renaissance of interest in collaborative technologies. Since then, a number of products and new features within existing products have emerged to leverage this trend. However, products rooted in the 2.0 era are starting to show their age. In this assessment, Research Director Larry Cannell explores how post-2.0 technologies build on the popularity of social networking and smartphones, how they make collaborative environments relevant to a wider audience of workers, and why it is time for IT professionals to rethink their assumptions regarding collaboration within enterprises.





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Table of Contents

Contents
  • Summary of Findings
  • Analysis
    • Moving Beyond Enterprise 2.0
      • Enterprise 2.0 Successes and Shortcomings
      • The Ambiguity of "Social"
      • Post-2.0 Innovations
    • The Post-2.0 Era: Social in the Context of My Work
      • Facebook's Significance to the Enterprise
      • Worker-Centric, Yet Social: The Social Online Workplace
      • The Roots of a Powerful Knowledgebase
    • Strengths
      • Improves Personal Effectiveness
      • Facilitates Observable Work
      • Creates Deeper Future Opportunities
    • Weaknesses
      • Too Much of a Good Thing: Social Network Proliferation and Information Overload
      • Application Integration Will Not Be Easy
      • The Creepiness Factor
  • Recommendations
    • Focus on Worker-Centric Experiences
    • Address More Formal Collaboration as Well
    • Get Involved: IT's Role Is Critical to Success
    • Do Not Push Social Networks as the Next Email System
  • Recommended Reading
  • Notes
Tables
Table 1.
Differences Between Facebook and Enterprise Social Networks
Figures
Figure 1.
Parallels Between Email and Social Networking
Figure 2.
Socialtext Signals Provides Visibility to Collaborative Content Across Workspaces
Figure 3.
Following a NetSuite Customer Record in Yammer
Figure 4.
An Oracle Social Network Conversation Associated With a Customer Record
Figure 5.
The Social Online Workplace
Figure 6.
Jive's Social Search
Figure 7.
Using Advanced Search to Navigate Information in a Traction TeamPage Site and Other Sources
Figure 8.
Spectrum of Group Interactions




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Resource Id: 1883914