ID Number: G00246541



Emerging Market Analysis: Scenario Planning for IT Innovation, China, 2022
23 November 2012
 
Andrew Phillips   Evan Zeng  

IT innovation in China will impact local enterprises differently over the next 10 years. Use these four scenarios to understand the impact of potential market developments and align your technology provider strategy with alternate futures.





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Table of Contents

Contents
  • Analysis
    • Four Scenarios for the Future of IT Innovation in China
      • Axis 1: The Enterprise's Holistic Mindset Toward IT Value
      • Axis 2: The Enterprise's Culture Toward Risk
      • Scenario 1: The Worried Money Counter
      • Scenario 2: The Cautious Collaborator
      • Scenario 3: The Adventurous Optimist
      • Scenario 4: The Cost-Driven Early Adopter
    • Background and Context
    • The Origin of Scenario-Based Planning
    • The Impact
    • Conclusion
  • Recommended Reading
Figures
Figure 1.
Vertical Axis: Holistic Value Mindset Toward IT Value
Figure 2.
Horizontal Axis: The Enterprise's Culture Toward Risk
Figure 3.
Four Scenarios for the Role of IT Innovation in China's Enterprises




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Resource Id: 2249316