ID Number: G00226076



Me Marketing: Get Ready for the Promise of Real-Time, Context-Aware Offers in Consumer Goods
24 December 2012
 
Don Scheibenreif   Dale Hagemeyer  

A future is coming when shoppers will get personalized real-time offers while they are in the store, powered by context-aware computing and the Nexus of Forces. In this introductory research, we begin to lay out the scenario for this future and how to get ready for it.





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Table of Contents

Contents
  • Analysis
    • Context-Aware Computing and the Future of Consumer Goods Marketing
    • "Me Marketing": The Formula for Real-Time, Context-Aware Offers
    • Consumer Insight and Permission
    • Delivery Mechanism and In-the-Moment Context
    • Selecting the Best Offer
    • Offer Redemption
    • Me Marketing Is a Game Changer
    • Challenges and Risks to Be Explored
    • IT's Role in Context-Aware Offers
  • Recommended Reading
Tables
Table 1.
Benefits of "Me Marketing"
Figures
Figure 1.
The Formula for "Me Marketing," Context-Aware Offers as a Process




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Resource Id: 2287819