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ID Number: TCPS-WW-FR-0139



This research is provided for historical perspective;
portions of this document may not reflect current conditions.





U.S. Mass Market Loves Broadband More Than Ever
3 October 2002
 
Margaret Schoener   Amanda Sabia  

Despite the sluggish U.S. economic conditions and telecommunications industry issues, household demand for Internet access, especially via broadband access, continues unabated.




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Pages: 20






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Table of Contents


    
 ANALYSIS

    
 Executive Summary
    
 Research Methodology

    
 Definitions

    
 Broadband Access

    
 U.S. Nine Census Regional Descriptions
    
 U.S. Households Adopt Internet and Broadband

    
 Cable Modem and DSL Dominate Household Broadband Market
    
 Online Household Regional Patterns

    
 Coastal Regions, Early Internet Adopters Continue to Lead, but …
    
 … Other Regions Are Catching Up, Closing the Internet Divide
    
 One Exception — Online Household Growth Faster in the East
    
 Broadband Access — Regional Adoption Patterns

    
 Three Regions Achieve Broadband Penetration More Than 30 Percent of Online Households
    
 Even the Least-Penetrated Two Regions Have Broadband Penetration Rates More Than 20 Percent
    
 Broadband Market Potential — Enormous and Ubiquitous
    
 Stark Regional Differences Between DSL and Cable Modem Adoption Rates

    
 Cable Modem Still King, Although DSL Poses Challenge in Some Regions
    
 Recent DSL Growth vs. Cable Modem — The Market-Tipping Point?
    
 DSL/ISDN vs. Cable Modem — And the Overall Winner Is?
    
 Satellite and Fixed Wireless Have Their Place
    
 Conclusions and Recommendations

    
 Cable vs. Telecom Providers: Which Is Likely to Win the Battle?

    
 Cable Providers — Today's Winners
    
 Telecommunications Providers — Challenging the Future
    
 Glossary of Terms


List of Tables


Table A-1.  
 Report Glossary
 

List of Figures


Figure 2-1. 
 United States' Nine Census Regions
 

Figure 3-1. 
 U.S. Online Household Profile
 

Figure 4-1. 
 Online Household Penetration, June 2002
 

Figure 4-2. 
 U.S. Census Regions Online Household Penetration and Average Monthly
Growth Rates, February 2000 to June 2002
 

Figure 4-3. 
 Online Households Monthly Growth Rates, February 2000 to June 2002
 

Figure 5-1. 
 U.S. Census Regions Broadband Online Households Penetration and Average
Monthly Growth Rates, February 2000 to June 2002
 

Figure 5-2. 
 Broadband Market Potential Nonbroadband Household Profile
 

Figure 6-1. 
 Broadband Households — Cable Modem vs. DSL
 

Figure 6-2. 
 Regions Approaching Cable Modem/DSL Parity
 

Figure 6-3. 
 Regions With Cable Modem Prominence
 

Figure 6-4. 
 DSL vs. Cable Modem Growth, July 2001 to June 2002
 

Figure 6-5. 
 Broadband Households June 2002 ISDN Penetration and Average Monthly
Growth Rates from February 2000 to June 2002
 

Figure 6-6. 
 Telecom Carrier vs. Cable Company Broadband Provisioning
 

Figure 6-7. 
 Other Broadband Modalities: Satellite and Fixed Wireless
 



Browse Topics:
 
Satellite Services
Cable Services
ISDN Services
xDSL Services
Internet Impact
Internet Access Services
Wireline Broadband Services




This document is published in the following Dataquest Market Insights:
 
Public Network Services WW
Consumer Services Worldwide
Enterprise Network Services Worldwide




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Resource Id: 373045