How Consumer Goods Companies Leave CRM Money on the Table

ID Number: G00126685

2 August 2005

Dale Hagemeyer

Consumer goods companies are wasting money due to manual processes that beg to be automated and siloed processes that need to be integrated. To correct this, they must search out greater customer relationship management efficiencies in supply chains, category management and retail execution.

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Table of Contents

Analysis

1.0

Viewpoint

1.1

Getting the Most out of CRM Processes and Linkages

2.0

Dynamics

2.1

CRM Efforts in Consumer Goods Tend to Be Siloed, Disjointed and Inefficient

2.1.1		Area 1: Supply Chain
2.1.2		Area 2: Category Management
2.1.3		Area 3: Retail Execution

3.0

Predictions

4.0

Recommendations

Recommended Reading

Customer Relationship Management
Supply Chain Management
Retail Systems
Consumer Goods Systems

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Resource Id: 483791