Ten Secrets for Creating a Customer-Centric Enterprise

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ID Number: G00136913

This research is provided for historical perspective;
portions of this document may not reflect current conditions.

22 December 2005

Scott D. Nelson

Despite ongoing consolidation among major customer relationship management vendors, the best practices that form the foundation of successful CRM ventures remain unchanged. Review these "10 secrets of success" to ensure successful implementations, regardless of the vendor you choose.

Price: US$495.00

Pages: 9

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Table of Contents

Analysis

1.0		Secret No. 1: CRM Is Ongoing
2.0		Secret No. 2: CRM Yields Competitive Advantage, Not Parity
3.0		Secret No. 3: CRM Is About Processes, Not Functional Automation
4.0		Secret No. 4: CRM Is About the Long Term, Not the Transactional
5.0		Secret No. 5: There Are Real Economic Benefits to CRM
6.0		Secret No. 6: CRM Failure Rates Are Improving and Are Irrelevant Anyway
7.0		Secret No. 7: Even If You're Doing Fine, You Need to Do CRM
8.0		Secret No. 8: CRM Is Far From Mature or Out-of-Date
9.0		Secret No. 9: Not Doing CRM Is More Expensive Than Doing CRM
10.0		Secret No. 10: CRM Is Change Management, Not Technology

List of Figures

	Figure 1.	Customer-Centric Generational Framework

Customer Relationship Management
Application Strategy

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Resource Id: 487677