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ID Number: G00139409



This research is provided for historical perspective;
portions of this document may not reflect current conditions.





Overview of Consumer Mobile Applications, 2006
15 June 2006
 
Sandy Shen   Stephanie Baghdassarian   Carolina Milanesi   Nick Ingelbrecht   Tole J. Hart   Kobita Desai   Tuong Huy Nguyen   Monica Basso  

This report sets out Gartner's position on consumer mobile applications, from text messaging and e-mail to banking and gaming. It offers deployment advice to carriers and outlines trends in regional markets.




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Pages: 30






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Table of Contents


1.0
    
 Introduction

2.0
    
 Categories of Mobile Application for Consumers

3.0
    
 Gartner's Perspective on Mobile Consumer Applications

3.1
    
 Communications

3.1.1
    
 Multimedia Messaging Service (MMS)
3.1.2
    
 Mobile Instant Messaging
3.1.3
    
 Push-to-Talk
3.1.4
    
 Mobile E-mail
3.1.5
    
 Mobile Blogging
3.1.6
    
 Wireless VoIP
3.1.7
    
 Mobile Video Telephony
3.2
    
 Entertainment

3.2.1
    
 Mobile TV Broadcasting
3.2.2
    
 Video Streaming and Downloading
3.2.3
    
 Full-Track Music Streaming and Downloading
3.2.4
    
 Mobile Gaming
3.3
    
 Personalization

3.3.1
    
 Ring Tone Downloads
3.4
    
 Information and Control

3.4.1
    
 Mobile Search
3.4.2
    
 Location-Based Services
3.5
    
 Finance and Commerce

3.5.1
    
 Mobile Banking
3.5.2
    
 Mobile Payment

4.0
    
 Regional Markets

4.1
    
 North America

4.1.1
    
 Messaging and E-mail Are on the Rise
4.1.2
    
 Ring Tones and Games Are the Top Entertainment
4.1.3
    
 There Are Multiple Ways to Get Mobile TV
4.1.4
    
 Information Services Are Developing
4.2
    
 Western Europe

4.2.1
    
 Mobile Data Revenue Remains Comparatively Small
4.2.2
    
 Ring Tone and Wallpaper Downloads Come Second for Data Revenue
4.2.3
    
 MMS Catches Up Slowly
4.2.4
    
 Portal Browsing Benefits From Flat-Rate Plans
4.2.5
    
 Mobile Gaming Is Still Mainly for the Young
4.2.6
    
 Mobile Music Attracts Interest
4.2.7
    
 Broadcast Mobile TV Is Hindered by Lack of Available Spectrum
4.3
    
 Asia/Pacific

4.3.1
    
 Most Carriers Remain Cautious About Mobile TV Broadcasting
4.3.2
    
 Full-Track Downloads Have Yet to Appear in Most Countries
4.3.3
    
 Ring Tones Hold Second Place
4.3.4
    
 IVR Is a Useful Content Distribution Platform
4.3.5
    
 Mobile Payment Gathers Momentum


List of Figures


Figure 1. 
 Examples of Consumer Mobile Applications, by Category
 

Figure 2. 
 Consumer Interest in Using Mobile Data Services, North America, 2005
 

Figure 3. 
 Consumers' Current Use of Mobile Data Services and Their Expected Use Two Years From Now, Western Europe, 2005
 

Figure 4. 
 Consumers' Current Regular Use of Mobile Data Services and Their Expected Use Two Years From Now, Asia/Pacific, 2005
 



Browse Topics:
 
Wireless Messaging Services
Wireless Multimedia Services
Wireless Application Services
Mobile Payments
Wireless E-Mail
Communications Services Marketplace




This document is published in the following Dataquest Market Insights:
 
Mobile Communications Worldwide
Consumer Services Worldwide




© 2006 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 492687