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This research is provided for historical perspective;
portions of this document may not reflect current conditions.






Hype Cycle for Consumer Goods, 2006
30 June 2006
 
Michael Mahler   Marc Halpern   Dale Hagemeyer   Andrew White   Kimberly Collins   Andrew Hughes   Tim Payne   C. Dwight Klappich  

Growing global opportunities and increasingly competitive pricing pressures require consumer goods companies to respond rapidly to both opportunities and threats. IT must support this environment with applications providing real-time awareness and insight across all essential enterprise partners.








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Table of Contents

Contents
  • Analysis
    • 1.0 What You Need to Know
    • 2.0 The Hype Cycle
    • 3.0 The Priority Matrix
    • 4.0 On the Rise
      • 4.1 Incentive Compensation Management
      • 4.2 Integrated Demand and Replenishment Planning
      • 4.3 Product Information Management
      • 4.4 Partner Relationship Management
      • 4.5 RetailLink Management Applications
      • 4.6 Inventory Strategy Optimization
    • 5.0 At the Peak
      • 5.1 Marketing Resource Management
      • 5.2 Vendor-Managed Inventory (Analytics-Based)
      • 5.3 Price and Promotion Management and Optimization
      • 5.4 Compliance Solutions
    • 6.0 Sliding Into the Trough
      • 6.1 Case-and-Pallet-Level RFID Tagging
      • 6.2 Global Data Synchronization
      • 6.3 Product Life Cycle Management
      • 6.4 Global Visibility for TMS
      • 6.5 Capable-to-Promise Systems
      • 6.6 Category Management
      • 6.7 Sales and Operations Planning
    • 7.0 Climbing the Slope
      • 7.1 Collaborative Planning
    • 8.0 Entering the Plateau
      • 8.1 Retail Execution/Monitoring
      • 8.2 Trade Promotion Management
    • 9.0 Off the Hype Cycle
    • 10.0 Appendices
      • 10.1 Previous Iteration of the Hype Cycle
      • 10.2 Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
Tables
Table 1.
Hype Cycle Phases
Table 2.
Benefit Ratings
Table 3.
Maturity Levels
Figures
Figure 1.
Hype Cycle for Consumer Goods, 2006
Figure 2.
Priority Matrix for Consumer Goods, 2006
Figure 3.
For Reference: Hype Cycle for Consumer Goods, 2005




Document History:
 
Hype Cycle for Consumer Goods, 2012
24 July 2012
  
Hype Cycle for Consumer Goods, 2011
25 July 2011
  
Hype Cycle for Consumer Goods, 2010
26 July 2010
  
Hype Cycle for Consumer Goods, 2009
20 July 2009
  
Hype Cycle for Consumer Goods, 2008
9 July 2008
  
Hype Cycle for Consumer Goods, 2007
13 July 2007
  
Hype Cycle for Consumer Goods, 2006
30 June 2006
  





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Resource Id: 493304