ID Number: G00147562



Dataquest Insight: Media Industry Primer, 2007
17 April 2007
 
Venecia K Liu  

The media industry faces fundamental shifts in business, operations and distribution in the digital realm. This digital transition fosters IT opportunities for vendors.







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Pages: 13






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Table of Contents


    
 Analysis

1.0
    
 What You Need to Know

1.1
    
 Recommendations
2.0
    
 Objective
3.0
    
 Industry Overview

3.1
    
 Fast Facts
3.2
    
 Media and Entertainment Segmentation
4.0
    
 Business Priorities and Key Technology Drivers and Inhibitors

4.1
    
 Business Priorities
4.2
    
 Top IT Initiatives
4.3
    
 Technology Adoption
5.0
    
 Key Solutions
6.0
    
 Go-to-Market Strategy

6.1
    
 Buying Centers
6.2
    
 Messaging Maps
6.3
    
 Key Influencers
7.0
    
 Industry Outlook

    
 Recommended Reading


List of Figures


Figure 1. 
 M&E Industry Segmentation
 

Figure 2. 
 Media Industry Trends
 

Figure 3. 
 Business Priorities
 

Figure 4. 
 IT Initiatives
 

Figure 5. 
 Hype Cycle for Media Industry, 2006
 

Figure 6. 
 Media Industry Solution Area Map
 

Figure 7. 
 C-Level Executive Messaging Map
 

Figure 8. 
 Key Influencers Map
 



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Media Services
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This document is published in the following Dataquest Market Insights:
 
Industry Market Strategies Worldwide




© 2007 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 503800