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Hype Cycle for Media Industry, 2007
26 June 2007
 
Andrew Frank   Van L. Baker   Adam Daum   Mike McGuire   Allen Weiner   Patti A. Reali   Mark R. Gilbert   Sandy Shen   Carolina Milanesi   Venecia K Liu   Lou Latham   Ray Wagner  

Although its full impact will play out over a decade, real-time digital distribution is already transforming the landscape for every sector of the media industry. The key to success is in knowing why, when and how to respond to changes in the market for digital media.





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Table of Contents


    
 Analysis

    
 What You Need to Know
    
 The Hype Cycle
    
 The Priority Matrix
    
 Off the Hype Cycle
    
 On the Rise

    
 Multiplatform Content Delivery
    
 Videoblogging
    
 Rich-Media Search Technologies
    
 Web 2.0 Distribution
    
 Content Delivery Networks
    
 Advertising Distribution and Management Software
    
 Widgets
    
 TV-Ad-Targeting Technologies
    
 At the Peak

    
 Consumer-Generated Media
    
 Consumer Content Creation Tools
    
 Intellectual Property Rights and Royalties
    
 Legal File Sharing/Legitimate P2P
    
 Mobile Search
    
 Podcasting
    
 Mobile TV Broadcasting
    
 Sliding Into the Trough

    
 IPTV
    
 RSS (Media)
    
 Broadband Video on Demand
    
 Metadata Standards
    
 Blogs
    
 Consumer Digital Rights Management
    
 Video Chat Over IP
    
 Climbing the Slope

    
 Interactive TV
    
 Mobile Video on Demand
    
 Digital Asset Management
    
 Appendices

    
 Hype Cycle Phases, Benefit Ratings and Maturity Levels

    
 Recommended Reading


List of Tables


Table 1.  
 Hype Cycle Phases
 

Table 2.  
 Benefit Ratings
 

Table 3.  
 Maturity Levels
 

List of Figures


Figure 1. 
 Hype Cycle for Media Industry, 2007
 

Figure 2. 
 Priority Matrix for Media Industry, 2007
 

Figure 3. 
 Hype Cycle for the Media Industry, 2006
 



Document History:
 
Hype Cycle for Media Industry, 2007
26 June 2007
  
Hype Cycle for Media Industry, 2006
29 June 2006
  




Browse Topics:
 
Emerging Technologies
Digital Media Marketing and Advertising
Digital Media Distribution
Media Business Strategies
Media Industry Systems




© 2007 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 508196