Survey Report on Price Optimization Technology in Banking, 2007

ID Number: G00148993

26 June 2007

Richard J. De Lotto

In-house development dominates banks' continued move toward more-widespread adoption of price optimization through 2012.

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Table of Contents

Analysis

1.0

Background

2.0

Price Setting Is a Centralized Function

2.1

Analysis

3.0

More Than Half Surveyed Have Already Adopted Price Optimization

3.1

Analysis

4.0

Most Expect Their Competitors Have Optimized or Are Optimizing

4.1

Analysis

5.0

Most Don't Know What Price Optimization Vendor They Would Pick

5.1

Analysis

6.0

Recommendations

Recommended Reading

List of Figures

	Figure 1.	Participants in Price Optimization in Banking Survey, January 2007

	Figure 2.	Who Typically Sets Retail Customer Pricing?

	Figure 3.	Percentage of Banks per Price Variation Strategy

	Figure 4.	How Have You Implemented or Would You Implement Price Optimization (PO)?

	Figure 5.	Where Is Price Optimization Implemented?

	Figure 6.	Competitors' Adoption of Price Optimization

	Figure 7.	What Technology Providers Would You Consider Using?

Pricing Strategies
Price Optimization
Banking Marketplace

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Resource Id: 508315