Hype Cycle for Media Industry Advertising, 2007

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ID Number: G00149352

This research is provided for historical perspective;
portions of this document may not reflect current conditions.

29 June 2007

Andrew Frank Adam Sarner Whit Andrews Rita E. Knox Mike McGuire Allen Weiner Matthew Goldman Tole J. Hart Annette Zimmermann Monica Basso Nick Ingelbrecht

The advertising landscape remains volatile as ad spending continues to grow online and remains relatively flat elsewhere. Advertisers and publishers continue to struggle with problems of fragmentation and the onslaught of emerging forms and models.

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Table of Contents

Analysis

What You Need to Know

The Hype Cycle

The Priority Matrix

Off the Hype Cycle

On the Rise

		Widget Advertising
		Online Ad Exchanges
		Podcast Advertising
		Dynamic VOD TV Ads and Brand Units
		Engagement Metrics
		Dynamic Product Placement
		Advertising Distribution and Management Software
		TV-Ad-Targeting Technologies

At the Peak

		Word-of-Mouth Marketing
		Mobile Advertising
		Search Marketing

Sliding Into the Trough

		Broadband Video Ad Insertion
		In-Game Advertising
		Social Network Analysis
		Blogs
		Viral Marketing
		Location-Based Services

Climbing the Slope

		Desktop Adware
		Interactive TV
		Behavioral Targeting
		Internet Ad Networks
		Rich-Media Display Ads
		Interactive Consulting

Entering the Plateau

Campaign Tracking and Measurement

Appendices

Hype Cycle Phases, Benefit Ratings and Maturity Levels

Recommended Reading

List of Tables

	Table 1.	Hype Cycle Phases

	Table 2.	Benefit Ratings

	Table 3.	Maturity Levels

List of Figures

	Figure 1.	Hype Cycle for Media Industry Advertising, 2007

	Figure 2.	Priority Matrix for Media Industry Advertising, 2007

	Figure 3.	Hype Cycle for Media Industry Advertising, 2006

Hype Cycle for Media Industry Advertising, 2009
27 July 2009

Hype Cycle for Media Industry Advertising, 2008
27 June 2008

Hype Cycle for Media Industry Advertising, 2007
29 June 2007

Hype Cycle for Media Industry Advertising, 2006
30 June 2006

Emerging Technologies
Digital Media Marketing and Advertising
Media Industry Systems

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Resource Id: 508594