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Understanding Gartner's Hype Cycles, 2007
5 July 2007
 
Jackie Fenn  

Hype Cycles offer a snapshot of the relative maturity of technologies, IT methodologies and management disciplines. They highlight overhyped areas against those that are high impact, estimate how long technologies and trends will take to reach maturity, and help organizations decide when to adopt.




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Pages: 16






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Table of Contents


    
 Analysis

1.0
    
 What You Need to Know
2.0
    
 What Is the Hype Cycle?
3.0
    
 Behind the Hype Cycle
4.0
    
 Positioning a Technology on the Hype Cycle

4.1
    
 On the Rise
4.2
    
 At the Peak
4.3
    
 Sliding Into the Trough
4.4
    
 Climbing the Slope
4.5
    
 Entering the Plateau
5.0
    
 The "Years to Mainstream Adoption" Assessment

5.1
    
 Normal
5.2
    
 Fast Track
5.3
    
 Long Fuse
6.0
    
 The Priority Matrix and Benefit Ratings
7.0
    
 Market Penetration and Maturity Assessments
8.0
    
 Special Hype Cycle Circumstances
9.0
    
 Lessons of the Hype Cycle


List of Tables


Table 1.  
 Maturity Levels
 

List of Figures


Figure 1. 
 The Hype Curve
 

Figure 2. 
 Components of the Hype Cycle
 

Figure 3. 
 "Double Peak" of Hype Triggered by Meaningful Improvements and Adoption
 

Figure 4. 
 Technology Life Cycle Models
 

Figure 5. 
 Phases of the Hype Cycle
 

Figure 6. 
 Fast-Track Hype Cycle
 

Figure 7. 
 Long-Fuse Hype Cycle
 

Figure 8. 
 Priority Matrix
 

Figure 9. 
 The Noise Filter Masks Opportunities
 

Figure 10. 
 Adoption Patterns by Type A, Type B and Type C Companies
 



Document History:
 
Understanding Gartner's Hype Cycles, 2009
10 July 2009
  
Understanding Gartner's Hype Cycles, 2008
27 June 2008
  
Understanding Gartner's Hype Cycles, 2007
5 July 2007
  




Browse Topics:
 
Emerging Technologies
Emerging Technology Management




© 2007 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 509085