Charting the Shift of DRM to Digital Experience Management

ID Number: G00150933

27 September 2007

Andrew Frank Mike McGuire

DRM schemes based on encryption have polarized the technology and entertainment industries. Current market conditions (that is, a Web ecosystem that thrives on frictionless search-and-acquire content) require systems that focus on accounting or tracking content for ad-supported or other models.

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Table of Contents

Analysis

1.0

Background: Digital Rights Management in Flux

2.0

State of the State: DRM, Music, Jobs and Everybody Else

2.1		Legislative and Regulatory Issues
2.2		Interoperability: OMA and Intertrust

3.0

From Digital Rights Management to Digital Experience Management

3.1

Business Models for Portable Content

3.1.1		The DRM Dialogue for Portable Media
3.1.2		Media Player Platform Competition
3.1.3		Apple's Simplified FairPlay Dialogues
3.1.4		Dynamic Advertising
3.1.5		Virtual Audio and Video Networks

3.2

Design Tenets of Digital Experience Management

4.0

Recommendations

List of Figures

	Figure 1.	Basic Pattern for Active Content

	Figure 2.	Basic DRM Pattern for Portable Media and Distributed Content Commerce

	Figure 3.	Apple's FairPlay Variation: Single-Source Content Commerce

	Figure 4.	Dynamic Advertising or Offer Scenario

	Figure 5.	Virtual Network Scenario

	Figure 6.	How Consumers Discover Widgets in Social Networks

Digital Rights Management
Digital Media Distribution
Media Business Models

© 2007 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Resource Id: 526136