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10 Best Practices for Customer Data Integration
5 November 2007
 
John Radcliffe  

An increasing number of organizations are gaining value from their customer data integration programs. Organizations that have not started a CDI journey can learn from others' experiences and can adopt these 10 best practices for success.




Price: US$995.00

Pages: 16






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Table of Contents


    
 Analysis

1.0
    
 Introduction: The Need for CDI Best Practices
2.0
    
 Best Practice 1: Clarify What the People in Your Organization Want to Achieve With CDI
3.0
    
 Best Practice 2: Get High-Level Sponsorship and Business Buy-In for the CDI Initiative
4.0
    
 Best Practice 3: Create a Business Case That Focuses on Creating Upside and Avoiding Downside
5.0
    
 Best Practice 4: Create Strong Data Governance, Including Data Stewardship
6.0
    
 Best Practice 5: Whether You Build or Buy — Understand the Different CDI Capabilities Needed
7.0
    
 Best Practice 6: Understand the Architectural Styles for CDI and MDM
8.0
    
 Best Practice 6: Choose the Architectural Style That Best Fits Your Organizational Structure and Politics
9.0
    
 Best Practice 8: Step Back From CDI Vendors' Claims, and Work Out What Your Needs Really Are
10.0
    
 Best Practice 9: Ensure That You Spend the Right Amount of Time and Effort on Evaluating Your External Service Provider
11.0
    
 Best Practice 10: Deliver Value Early and Often, and View CDI as Part of Larger MDM and EIM Strategies
12.0
    
 Recommendations

    
 Recommended Reading


List of Figures


Figure 1. 
 New Master Customer Database at the Center of the Operational Environment
 

Figure 2. 
 Creating the Best Marketing Database
 

Figure 3. 
 Providing Consistency for Performance Management
 

Figure 4. 
 Create a Business Case That Focuses on Creating Upside and Avoiding Downside
 

Figure 5. 
 Create Strong Data Governance and Stewardship
 

Figure 6. 
 Capabilities Found in a CDI Hub Solution
 

Figure 7. 
 The Architectural Styles of CDI Hub Implementation
 

Figure 8. 
 Which Architectural Style Best Fits Your Organizational Structure and Politics?
 

Figure 9. 
 Step Back From CDI Vendors' Claims — What Do You Really Need?
 

Figure 10. 
 Evaluating and Working With an External Service Provider
 

Figure 11. 
 The Wider Picture of Master Data Management
 



Browse Topics:
 
Customer Information Management
Customer Data Integration Hubs




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Resource Id: 540919