ARCHIVE
ID Number: G00155656



This research is provided for historical perspective;
portions of this document may not reflect current conditions.





The Gartner CRM Vendor Guide, 2008
18 April 2008
 
Jim Davies   Michael Maoz   Adam Sarner   Isher Kaila   Ed Thompson   Gareth Herschel   Gene Alvarez   Johan Jacobs   Michael Dunne   Sharon A. Mertz   John Radcliffe   Drew Kraus   Steve Cramoysan   Matthew Goldman   Robert P. Desisto   Denise Ganly   Twiggy Lo  

This report provides a concise listing of the CRM application categories covered by Gartner.




Price: US$1,295.00

Pages: 70






Document History







Contact Gartner





Purchasing this document is fast, easy and secure, but you must be registered with gartner.com so we can track your order. Please select your status from these three choices:
Registration is required to purchase this document.
Or, you can register for gartner.com only.
 You or your organization may already own this document. Register now to find out. Your Gartner Membership Administrator can supply the needed License Key(s).
You will not lose your document during registration.
Sign in here:
Username:

Password:
Forgot your username
or password?







For more information about purchasing this or other documents, contact Gartner at one of the telephone numbers below:
North America:    +1 203-316-3010 7:30 am - 8:00 pm Stamford, CT
Europe:    +44 1784 267770 9:00 am - 5:00 pm London
Asia/Pacific:    +65 6879 2785 9:00 am - 6:00 pm Singapore
Japan:    +81 3 3481 3552 9:00 am - 5:30 pm Tokyo

This document is not available as part of your current Gartner subscription. For pricing and availability of the full document, please contact your Gartner account representative. Your account representative can also give you more information about your current subscription and other access options that may be available to you. If you do not have a Gartner account representative, call +1 203 316 1200 for assistance.

Table of Contents

Contents
  • Analysis
    • 1.0 Introduction
      • 1.1 Market Forecast: Record Growth in 2007 Drives Market Momentum
      • 1.2 Cool Vendors
    • 2.0 CRM Suites for Small or Midsize Businesses
      • 2.1 SMB CRM Suite Vendors
    • 3.0 E-CRM Vendors
      • 3.1 Market Description
      • 3.2 E-Marketing
      • 3.3 E-Commerce
      • 3.4 E-Service
    • 4.0 Marketing Automation
      • 4.1 Campaign Management (Relationship Marketing) Providers
      • 4.2 Event-Triggered Marketing Providers
      • 4.3 Lead Management
      • 4.4 Marketing Optimization Software and Service Providers
      • 4.5 Marketing Resource Management
      • 4.6 Enterprise Marketing Management
      • 4.7 U.S. Marketing Service Providers
      • 4.8 Marketing Performance Management
    • 5.0 Sales Force Automation
      • 5.1 Core Sales Force Automation Vendors
      • 5.2 Sales Content Management
      • 5.3 Sales Information Services
      • 5.4 Proposal Generation
      • 5.5 Pricing Optimization and Management
      • 5.6 Sales Training Solutions
      • 5.7 Sales Configuration Vendors
      • 5.8 Sales Incentive Compensation Management Software
      • 5.9 Sales Performance Management
      • 5.10 Territory Management Software
    • 6.0 Customer Service, Contact Center and Field Service
      • 6.1 Customer Service Contact Center
      • 6.2 Contact Center Workforce Optimization
      • 6.3 Field Service Management
      • 6.4 Contact Center Infrastructure
    • 7.0 CRM Analytics
      • 7.1 Sales Analytics
      • 7.2 Marketing Analytics
      • 7.3 Service Analytics
      • 7.4 CRM Performance Management
      • 7.5 Web Analytics
      • 7.6 Customer Profitability Analytics
      • 7.7 Customer Data Mining
      • 7.8 Intelligent Decision Management for Best Next Action
      • 7.9 Text Mining
      • 7.10 Speech Analytics
    • 8.0 Customer Experience Management
      • 8.1 Enterprise Feedback Management
      • 8.2 Customer Experience Management Service Providers
    • 9.0 MDM Systems for Customer Data
      • 9.1 Specialist Vendors
    • 10.0 Regional CRM Application Software Specialists
      • 10.1 North American CRM Application Software Specialists
      • 10.2 European CRM Application Software Specialists
      • 10.3 Asia/Pacific CRM Application Software Specialists
    • 11.0 CRM Business Process Outsourcers
      • 11.1 Providers With Capabilities in North America
      • 11.2 Providers With Capabilities in EMEA
      • 11.3 Providers With Capabilities in the Asia/Pacific Region
    • 12.0 CRM Service Providers
      • 12.1 Providers With Capabilities in North America
      • 12.2 Providers With Capabilities in EMEA
      • 12.3 Providers With Capabilities in the Asia/Pacific Region and Japan
  • Recommended Reading
Tables
Table 1.
Total CRM Software Revenue by Subsegment, 2007-2012 (Millions of Dollars)
Table 2.
Cool Vendors, 2005-2008




Document History:
 
The Gartner CRM Vendor Guide, 2012
29 November 2011
  
The Gartner CRM Vendor Guide, 2010
13 August 2010
  
The Gartner CRM Vendor Guide, 2009
21 May 2009
  
The Gartner CRM Vendor Guide, 2008
18 April 2008
  




© 2008 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 651108