Adaptive Video Ad Platforms Light a Path to Convergence and Cost Reduction

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ID Number: G00157180

This research is provided for historical perspective;
portions of this document may not reflect current conditions.

23 April 2008

Andrew Frank

New products that enable advertisers to create and deliver personalized video on the fly to TV and the Web add cost and complexity to the development process. However, they may ultimately deliver not only more-effective advertising, but also money-saving cross-channel capabilities.

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Table of Contents

Analysis

1.0

Background

2.0

Understanding Adaptive Media

3.0

Video for Three Screens

4.0

Multichannel, Multimode

5.0

Sample Providers

5.1		From the TV Side: Visible World
5.2		From the Web Side: Real Time Content and Qmecom

6.0

Adoption Recommendations

Recommended Reading

List of Tables

	Table 1.	Channel Terminology Definitions

	Table 2.	Parameter Mapping of Adaptive Channels

List of Figures

	Figure 1.	Example of an Adaptive Storyboard

Reducing or Controlling Costs
Rich Media
Digital Media Marketing and Advertising
Digital Media Distribution
Digital Broadcasting Services
Media Marketplace

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Resource Id: 654309