Microsoft and Google Begin a 'Battle of the Brands' for the Personal Health Record

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ID Number: G00156848

This research is provided for historical perspective;
portions of this document may not reflect current conditions.

23 April 2008

Wes Rishel

Microsoft and Google have announced similar products for personal health records. Although it is early in the Hype Cycle, healthcare IT users, vendors and policymakers should plan their reactions now.

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Table of Contents

Analysis

1.0

Introduction

2.0

Alternate Views of the PHR

2.1		Similar Approaches
2.2		Other PHR Models

3.0

Value to the Consumer and CDO

3.1		PHR
3.2		PHMT

4.0

Business and Technical Interoperability

5.0

Comparing the Initial Offerings

6.0

Long-Term Prospects

6.1		Consumer Trust
6.2		Clinician Trust
6.3		The Vendors' Approach to Accruing Revenue
6.4		Competition Between Google and Microsoft

7.0

Recommendations

Recommended Reading

List of Tables

	Table 1.	Potential Functions of the PHR

List of Figures

	Figure 1.	Separating Personal Health Management Tools From the Personal Health Record

	Figure 2.	Cloud-Based Personal Health Records

Brand Management
Grid Computing
Computer-Based Patient Records
Clinical and Business Optimization

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Resource Id: 654419