ID Number: G00158628



Charting the Social Media Marketing Landscape
11 June 2008
 
Andrew Frank  

Social media present mounting challenges and opportunities for content providers and marketers. We introduce a framework to survey approaches and technologies.





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Table of Contents


    
 Analysis

1.0
    
 Mapping Social Marketing Objectives

1.1
    
 Basic Maturity Model
1.2
    
 Social Media for Brand Awareness
1.3
    
 Social Media Intelligence for Strategic Insight
1.4
    
 Social Media Engagement for Service Extension
1.5
    
 Community Cultivation
2.0
    
 Defining Vendor Spaces

2.1
    
 Social Search Tools
2.2
    
 Widget Ad Networks
2.3
    
 Social Media Monitors
2.4
    
 Social Networks
2.5
    
 Widget Toolsets and Platforms
2.6
    
 Social Marketing Platforms
2.7
    
 Custom Solutions
3.0
    
 Conclusion

    
 Recommended Reading


List of Tables


Table 1.  
 Basic Social Search Tools for Brand Monitoring
 

Table 2.  
 Social Media Monitoring and Analytic Services
 

Table 3.  
 Social-Network-Based Marketing Offerings
 

Table 4.  
 Widget Toolset and Platform Vendors
 

Table 5.  
 Social Marketing Platform Sampler
 

List of Figures


Figure 1. 
 Social Media Values and Objectives
 



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Digital Media Marketing and Advertising
Social Software




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