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This research is provided for historical perspective;
portions of this document may not reflect current conditions.





Dataquest Insight: CRM Software Market Share Analysis, Worldwide, 2007
3 July 2008
 
Sharon A. Mertz  

The worldwide CRM market enjoyed record growth of 23% in 2007, with total software revenue nearing $8.1 billion. Growth was buoyed by currency but also driven by continuing strong demand for solutions across the vendor spectrum.




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Pages: 13






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Table of Contents


    
 Analysis

    
 Currency Impact Inflates Dollar-Denominated Growth
    
 Optimism for Growth Continues Despite Weaker Economic Outlook
    
 Diversified Vendor Strategies Strengthen Market Growth
    
 Social Networking Emerges as a Disruptive Force
    
 SaaS Propels the Market as Adoption Grows and Usage Evolves
    
 CRM Open-Source Adoption Increases Gradually
    
 Emerging Market Growth Provides Balance to North America
    
 Market Drivers and Inhibitors

    
 Background and Context

    
 Vendor Coverage
    
 Subsegment Overview

    
 Sales Growth Benefits From Both On-Premises and On-Demand
    
 Analytics Remains a Key Focus for Marketing Automation
    
 Business Imperatives Drive Growth for Customer Service and Support

    
 The Impact

    
 Conclusion

    
 Recommended Reading


List of Tables


Table 1.  
 Total CRM Software Revenue Market Growth, Worldwide, 2007, Currency Comparison (Millions of Currency)
 

Table 2.  
 Total CRM Software Revenue Market Share by Region, 2006-2007 (Millions of Dollars)
 

Table 3.  
 Total CRM Software Revenue Market Share by Vendor, Worldwide, 2007
 

Table 4.  
 Total CRM Software Market "Other Vendors" by Subsegment
 

List of Figures


Figure 1. 
 Total CRM Software Revenue Market Share by Region, 2007
 

Figure 2. 
 Total CRM Software Revenue Market Share by Vendor, Worldwide, 2007
 

Figure 3. 
 Total CRM Software Revenue Share by Subsegment, 2006-2007
 



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Customer Relationship Management
Sales Management
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Customer Service and Support




This document is published in the following Dataquest Market Insights:
 
Software Applications Worldwide




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