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Hype Cycle for Consumer Goods, 2008
9 July 2008
 
Dale Hagemeyer   Peter Bambridge   John Radcliffe   Tim Payne   Andrew White   C. Dwight Klappich   Marc Halpern   Matthew Goldman   John Davison  

In a highly competitive and depressed market environment, consumer goods manufacturers have opportunities to steal share from competitors by focusing on technologies that will accelerate new product development, boost service levels, provide consumer insights, and improve assortment and promotion.





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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • On the Rise
      • In-Store Monitoring
      • Marketing Mix Modeling
      • Integrated Demand and Replenishment Planning
    • At the Peak
      • Master Data Management
      • Pricing Optimization and Management (C&SI)
      • Inventory Strategy Optimization
      • Partner Relationship Management
    • Sliding Into the Trough
      • Direct-POS Analytics Applications
      • PLM for Packaged Food, Beverages and Personal Care Products
      • Global Data Synchronization
      • PLM for Apparel, Footwear and Accessories
    • Climbing the Slope
      • Capable-to-Promise Systems
      • Category Management
      • Sales and Operations Planning
      • PLM for Durable Consumer Goods
      • Retail Execution and Monitoring
    • Entering the Plateau
      • Trade Promotion Management
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
Tables
Table 1.
Hype Cycle Phases
Table 2.
Benefit Ratings
Table 3.
Maturity Levels
Figures
Figure 1.
Hype Cycle for Consumer Goods, 2008
Figure 2.
Priority Matrix for Consumer Goods, 2008
Figure 3.
Hype Cycle for Consumer Goods, 2007




Document History:
 
Hype Cycle for Consumer Goods, 2012
24 July 2012
  
Hype Cycle for Consumer Goods, 2011
25 July 2011
  
Hype Cycle for Consumer Goods, 2010
26 July 2010
  
Hype Cycle for Consumer Goods, 2009
20 July 2009
  
Hype Cycle for Consumer Goods, 2008
9 July 2008
  
Hype Cycle for Consumer Goods, 2007
13 July 2007
  
Hype Cycle for Consumer Goods, 2006
30 June 2006
  




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Resource Id: 717908