Hype Cycle for Consumer Goods, 2008

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ID Number: G00159207

This research is provided for historical perspective;
portions of this document may not reflect current conditions.

9 July 2008

Dale Hagemeyer Peter Bambridge John Radcliffe Tim Payne Andrew White C. Dwight Klappich Marc Halpern Matthew Goldman John Davison

In a highly competitive and depressed market environment, consumer goods manufacturers have opportunities to steal share from competitors by focusing on technologies that will accelerate new product development, boost service levels, provide consumer insights, and improve assortment and promotion.

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Table of Contents

Analysis

What You Need to Know

The Hype Cycle

The Priority Matrix

On the Rise

		In-Store Monitoring
		Marketing Mix Modeling
		Integrated Demand and Replenishment Planning

At the Peak

		Master Data Management
		Pricing Optimization and Management (C&SI)
		Inventory Strategy Optimization
		Partner Relationship Management

Sliding Into the Trough

		Direct-POS Analytics Applications
		PLM for Packaged Food, Beverages and Personal Care Products
		Global Data Synchronization
		PLM for Apparel, Footwear and Accessories

Climbing the Slope

		Capable-to-Promise Systems
		Category Management
		Sales and Operations Planning
		PLM for Durable Consumer Goods
		Retail Execution and Monitoring

Entering the Plateau

Trade Promotion Management

Appendixes

Hype Cycle Phases, Benefit Ratings and Maturity Levels

Recommended Reading

List of Tables

	Table 1.	Hype Cycle Phases

	Table 2.	Benefit Ratings

	Table 3.	Maturity Levels

List of Figures

	Figure 1.	Hype Cycle for Consumer Goods, 2008

	Figure 2.	Priority Matrix for Consumer Goods, 2008

	Figure 3.	Hype Cycle for Consumer Goods, 2007

Hype Cycle for Consumer Goods, 2009
20 July 2009

Hype Cycle for Consumer Goods, 2008
9 July 2008

Hype Cycle for Consumer Goods, 2007
13 July 2007

Hype Cycle for Consumer Goods, 2006
30 June 2006

Emerging Technologies
Consumer Goods Systems

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Resource Id: 717908