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2018: Digital Natives Grow Up and Rule the World
28 July 2008
 
Monica Basso  

Digital natives are already challenging many aspects of IT. By 2018, their impact on the workplace will drive significant change in our approach to technology, business processes and organizational structure.




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Table of Contents

Contents
  • Analysis
    • 1.0 Research Assumptions
    • 2.0 Recommendations
      • 2.1 Overall recommendations
      • 2.2 What to Do Today
    • 3.0 Introduction
      • 3.1 Digital Natives
      • 3.2 Generation V
      • 3.3 The Effects on Organizations
    • 4.0 Key Technology Trends Driving Innovation
      • 4.1 Communications Everywhere: A World Without Boundaries
      • 4.2 User Interfaces: A Brand New Experience
      • 4.3 Communities and Social Networks: Reaching Out to the Universe
      • 4.4 Virtual Worlds: One Life, Multiple Personas
    • 5.0 Markets, Individuals and Society
      • 5.1 Digital Natives: Who Are They? Who Will They Become?
      • 5.2 Societal Groups: What Will Change?
      • 5.3 Human Needs Will Evolve Toward Self-Actualization
      • 5.4 The Long-Tail Effect Will Shape Future Markets
    • 6.0 The Metamorphosis of IT Organizations and Users
      • 6.1 Digital Natives Join the Workforce
      • 6.2 From a Linear and Process-Based Enterprise to a Flat and Interactive Enterprise
      • 6.3 Management and Business Leadership: A Moving Target
      • 6.4 The Metamorphosis of IT
    • 7.0 Conclusions: A Journey Into 2018
  • Recommended Reading
Tables
Table 1.
Impact of Digital Natives on Large Organizations
Figures
Figure 1.
Maslow's Pyramid and Technology Adoption to Achieve Self-Actualization
Figure 2.
The Long-Tail Curve




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Resource Id: 733333